What does it cost and what is the expected ROI on Your Investment? 

The cost is 66¢ per address with a minium number of 200 in your list. This price includes printing, sorting, and delivering your mailing to post office and the cost of bulk rate postage. 

If you provide us with a 8.5 x 5.5 print ready branded postcard design with full bleeds and printer marks we charge $100 to upload it into our system. If you want us to design one for you we charge $600.00 and we will provide you with a digital copy of the artwork that you own. 

For the once a month program mailing 200 is an investment of $132.00 per month. If you mail 200 people 12 times the total cost is $1,584 for the year. For that investment you generate 2,400 high quality branded impressions delivered to your clients mailboxes each month.

For the twice a month program mailing 200 is an investment of $396.00 per month. If you mail 200 people 24 times the total cost is $3,168 for the year. For that investment you generate 4,800 high quality branded impressions delivered to your clients mailboxes each month.

For the three times a month program mailing 200 is an investment of $264.00 per month. If you mail 200 people 36 times the total cost is $4,752 for the year. For that investment you generate 7,200 high quality branded impressions delivered to your clients mailboxes each month. 

It will cost you more if you do this yourslef or have your assistent do it, and it won't happen consistently and you will always being trying to get on track and figure out what is next. 

This is a long term follow system. Do not expect to generate business as soon as you start mailing. The highest returns come after you have been mailing consistently for two or more years. The power of this system is consistency over time. The twice a month program consistently generates the best long term returns after the second full year of mailing.

If you have a 5% turnover rate that means 10 people out of the 200 will buy or sell each year in addtion you should generate a number of referrals from your list as well this varies widely based on your service and follow up, but on average we see agents generate about 5 referrals per 100 people they mail to. So the potintial business you could get will be 20 transactions. No agent ever gets a 100% of the business, if you are an average agent on the twice a month mailing plan assume you can close 30% of the 20 or 6 transactions. Take 6 times your average commission and compare that to the total cost of mailing and you can estimate your ROI. 

The Once a month mailing plan is designed for SOI and past client groups that you have a strong relationship with. 

The three times a month program is recommended for starting new farm areas. If you mail three times a month for two years you will get a much higher ROI during those first two years. After the second year cutting back to twice a month will generate almost the same ROI as three times a month. 


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